Start Your Career: Create and Manage Your Brand

Start Your Career: Create and Manage Your Brand, Instructor Led

29 hours | Entry Level |  Professional Development | eBook Available

Purpose

Professional Development

Description

This course teaches students a professional branding technique that prepares them to create and manage their own personal brand to further themselves in their chosen industry. Students learn how to market your own experiences on a resume, in a personal narrative, and in a visual timeline or portfolio. Branding themselves for professional development helps students achieve short-term goals and visualize their goals for the long-term.

Audience

This course is for actively enrolled students in colleges and universities who are looking to enhance their career potential through best practices in job search.

Objectives

• Describe the advantages of creating, managing, and maintaining a personal brand in today's employment market
• Understand the expectations of employers in today's employment market
• Create a professional portfolio that satisfies the needs of employers
• Produce a video introduction that satisfies the needs of employers
• Learn how to develop and leverage a social network to help advance your career
• Learn best practices for sharing your personal brand